Developing content is also important in online marketing like writing, researching, and other related activities like editing for publications and websites as well as being part of other online marketing campaigns.Some clients give jobs that are also few and in-between but it pays well so other marketers are on the look out for them; the procrastinating habit a person has will make him feel left out and one that is always lagging behind.That is intelligent brand marketing. You can influence people with the perfect time - their time, right when they're seeking information, price comparisons and possibly buying. Meanwhile, buzz marketing is much easier than the options stated above, it is mainly a word-of-mouth campaign in the internet. Having stated what online marketing is all about, we can conclude that online marketing requires you to be always aware of the opportunities available and different options you can choose from. There are tools you can use in online marketing such as advertising on search engines. Some of the most used tools in marketing are funnel building, cools tools, and buzz marketing. Funnel building require that you use search engine optimization, sending e-mails, advertisements, affiliate programs and others.Online marketing enables you to target specific demographics like age, location, gender and income levels and even allows you to track the behaviors of these groups while they interact with your internet marketing. It may also bring a branding campaign to life in a new way. This excellent consumer interaction with your brand can leverage emotional links for your brand. As opposed to a brand speaking with an individual, your customer can communicate with and experience your brand.